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    Brand New Breed of Holistic Therapist

    Saturday, April 14, 2012

    Always great to catch up with our old pal and holistic therapist Tim Norris, we go way back – first working with Tim in 2003 in fact, he was our very first client here at Bungalow Industries!

    Since then Tim has made the move to Sydney, Australia, settled down, has a family of his own, and has gone on to develop a large corporate wellness program My5 (with a little Bungalow help in the brand identity department).

    With My5 now established, Tim needed our help once again to unleash his new business!

    Spotting a gap in the market, Tim has taken the lead and combined his holistic therapies with his other passion in life… his dogs! It was no surprise to hear that Tim is now very much in demand as a canine Myofunctional Therapist and with business booming and fast gaining the attention of the local Sydney press, he urgently needed a brand identity for his business 'Both Ends of the Lead'. Our ears pricked up!

    Knowing it would be a walk in the park for us here at Bungalow, Tim sent over the copy and let us get to work. Such a unique enterprise required a considered approach: friendly, engaging, but with a feeling of trust and authority. Built on Wordpress, Tim wanted to be able to update the website himself with all of the events he attends, the canine resources he wants to share, and dates of his regular clinics too. We're also encouraging him to get to grips with social media, and have introduced him to Twitter with a flurry of initial tweets. The result is a bright, fun brand and website that really hits his target market. With just enough doggy cues, great photography and catchy lingo, the website looks a treat!

    Both Ends of the Lead website Both Ends of the Lead materials
    Both Ends of the Lead flyer

    Tim is already a regular at dog shows in the Sydney area demonstrating his approach and talking to potential clients. With this in mind, we wanted to kit him out… literally! With branded clothing, A-boards, flyers and appointment cards, Tim is certainly going to stand out as 'being best in show'.

    It's great to be able to help chums out, and we wish Tim all the best with his latest venture (not that he'll need it with his agility, discipline and pedigree).


    (Excuse all the canine howlers in there… couldn't resist… we got like a dog with a bone!)

    DIY .docs for YCI

    Friday, March 23, 2012
    IBLFYCI logo

    The Youth Career Initiative, a programme of the International Business Leaders Forum, is a long-standing client of Bungalow Industries and it's always a pleasure to help them out with their ongoing documentation and materials.

    As part of their closer integration with IBLF, and the expansion of their youth education programmes into new territories, they have a growing need to manage their suite of smart, designed documents in-house. From their programme overviews to full course curricula, having truly 'working' documents is increasingly important – not just for ongoing updates but also for regional localisation and translation.

    It was our pleasure to not only begin a refresh of their collateral, but to go a step further and convert the designed documents from our workhorse application, InDesign, into… deep breath… Microsoft Word.

    Converting documents from Adobe Indesign to Microsoft Word

    No mean feat, as any of you with experience in creating professional looking layouts in Word will agree… but ever-focused on our client's outcome we sallied forth with margins, columns, text boxes, tabs, tables, shapes, styles and page formats to achieve our end – and checking they displayed correctly on the team's PCs from London to Brazil and beyond.

    YCI documents designed by Bungalow Industries and converted to Microsoft Word for in-house management by the client

    YCI are full steam ahead in deploying these documents whose implementation came at a great juncture: the tourism-based life-skills programme is about to roll out across hotels in India!

    Well done! I very much appreciate your attention to detail, your technical skills, creativity and above all your patience!

    YCI, London

    Wow! It looks fantastic, congratulations for making this possible! I am sure our partners will also appreciate it! Greetings from Mexico!

    YCI, Mexico

    Brilliant news, and we wish them every success in their continuing, youth-empowering work.

    Top Flight Firm Targets Seats of Learning

    Saturday, February 18, 2012

    Perrett Laver has one of the largest Higher Education executive search practices in the world, with a vision of influencing society through a new breed of a leaders for a changing world.

    Having worked with the directors and consultants on previous corporate literature, as well as the redesign and reposition of their website, we were appointed once again to produce materials for their Global Chairs Practice.

    Perrett Laver's Global Chairs Practice

    The new literature, aimed at identifying, engaging and securing outstanding academic leaders for the world's top universities, had to feel truly global, set the right tone, and feel every bit as sharp as the the company itself. Taking its overall look and feel from the website, we sourced supporting images and devised a structure to best present the information.

    Having met with resounding approval, printed copies of the book were whisked off to Asia where the Global Chairs Practice convened with the heads of some of the region's top universities. Feedback was prompt upon their return and we're delighted to report that the document proved to be a "roaring success" among its learned readers.

    Winter Warmer

    Friday, January 20, 2012

    Our relocation now behind us, tucked up snug and warm in Kent, we received a winter warmer of a project from entrepreneur and regular client, Damien Knight.

    With the overwhelming success of every venture Damien undertakes, and fuelled by the demand for his gas services, Damien swiftly commissioned us to design not one, but two new brand identities and websites for him. We thoroughly enjoy working with Damien, he's clear about his outcomes and objectives, decisions are made quickly, our designs are implemented promptly by his long standing developers – and he's always delighted with the results. This commission was no exception. 

    The first to be undertaken was 'London Boiler Centre': a simple, friendly and informative website targeting Londoners in search of a new boiler; the second: a sister site offering boiler repairs. Whilst the design work is complete for both, Damien is initially targeting the new boiler market, and the build of the repair site is on the back-burner for the time being.

    London Boiler Centre and Boiler Repair Centre

    We were mindful that the new sites should work well alongside Damien's other venture which supplies gas and electricity testing and certification to the property industry: London Property Inspections. We used our Bungalow trademark approach of clear, engaging graphics, strong imagery, plays on words, simple language, and most of all: a friendly and approachable feel. 

    Yet again the site has been a roaring success, and we are in talks with Damien about moving forward with a pilot for another of his business ideas. Damien is one bright spark!


    Brand Identity Matters

    Friday, November 25, 2011

    Website development and SEO specialists Sugarcoat came to us late 2011 having observed our work for some time. They said they'd tried to craft their own identity countless times and failed, and came to the conclusion that if you want the job done properly, you call in the experts. We met, talked, and presented our options… the main one being a bitter pill to swallow: change the name. Sugarcoat underwent a rebranding proces with Bungalow Industries to become: netmatter.

    We took their brief and crafted a new identity plus visual and language styles. We dissected their field and competitive landscape and devised a device that in one combined their name, their approach and their methodologies. We created a 5-colour double helix, cannily intertwining the 'n' and 'm' of the name (and the initials of the company's directors) and representing the DNA of the businesses that their approach targeted: the longer strand set in four Google-inspired colours for their 4-fold skillset (Consultancy, Design, Marketing, Reporting) and the other strand in a corporate grey for the SEO service underpinning every aspect of their approach. Simple, elegant, evocative and effective... 'genetic engineering for your business,' you might say!  

    We didn't spare any thinking on the typeface either: Delta Jaeger is a little-known typeface crafted by Gustav Jäger in 1983 for Berthold. Jäger sadly died last July, but his legacy also includes the font Catull – most famously used as Google’s typeface – and his work used here gives a subliminal tie-in for those in-the-know.

    Netmatter were delighted and thrilled to at last have an identity encapsulating who they are and what they do so completely; one that also reflects their capability in this competitive – and fast evolving – marketplace.

    An identity is more than just a logo; and from there, the roll-out commenced. We brought out the 'net' theme in their name, and the tile-able nature of their logo – both into long strands (like DNA of course) and into a net-like pattern vertically for their twitter background and stationery suite. We then designed a holding page, presenting the new name and identity whilst we designed the main site. The DNA strand was used to good effect moving across the screen presenting each of netmatter's key competencies. We coined friendly, approachable language, and a Diagnostic WebCheck service and visual as a hook to catch inquisitive visitors.

    We designed and copywrote the entire site, covering a customer-focused approach to each of their business areas and provided them with all the artwork necessary to build the site, being SEO-savvy developers themselves. Meanwhile, business has been so good for them that they've not had time to complete the build, though it's being developed in the wings as time allows. 

    Business has indeed been good for netmatter as they've subsequently commissioned us to provide front-end artwork and brand treatments to a number of their projects. Confident in their coding abilities, and enjoying the refreshing change of digital communication and website design without having to get stuck into coding, the opportunities have been a welcome change!


    366 Days of Dance

    Friday, September 30, 2011

    As we head into autumn there are two things looming large on the horizon: Strictly Come Dancing… and Christmas. How better to combine the two, than with our professional dancers' calendars!

    Following on from the success of Ian Waite's 'Man for All Seasons' calendar last year, he commissioned us to create a follow-up calendar using photographs from his summer shoot in Majorca.

    Provided with the disk of unedited images, we all got to work whittling them down — Ian choosing his favourites, which we then retouched and laid into our new format design. This year we upped the size to A3 to provide more space for fans to write, still including a couple of bonus pages as per last year's. Striking white-suited images provided the front and back covers, and with the summery shots within, we coined the title the 'Whitehot Calendar' with straplines referencing the 'smouldering looks and year-round heat' on offer — all adding another dimension to the product.

    Ian Waite's 2012 Whitehot Calendar

    Again in wall and desk formats, Ian approved the artwork and we set about preparing print-ready files and creating the renders for his online shop and HTML emailshot to his mailing list. Like last year, each calendar will be signed by Ian nearer to Christmas — in another mammoth session!

    Visit Ian Waite’s online shop here.

    More top billing Strictly clients of ours, Anton Du Beke and Erin Boag were also keen to be there for their fans over '366 days of dance' — and using the images from their 2010 'Puttin' On The Ritz' tour, we created their 2012 calendar with the suitably music-hall title, 'Night and Day'. Their beautiful portraits were used to great effect at A3, showing the exquisite detail in Erin's dresses and we added the starry backdrops from the new website we created for them earlier this year to keep everything on brand and suitably sparkling. Extra pages were added, including a year-to-view planner and full-page print for the Nation's Favourite Ballroom Couple to hand sign.

    Anton & Erin's 2012 Calendar - Night and Day

    With Anton and Erin's approval on the design and layout, we prepped the file for print, created the marketing renders and set the product live on their online shop to coincide with the Strictly Launch Show on the 10th September… simultaneously sending out a beautifully styled HTML email to their mailing list.

    When it comes to marketing, like dancing, it's all in the timing!

    Visit Anton & Erin’s online shop here.

    Risky Business

    Thursday, September 01, 2011

    Leading light in the provision of Risk Assessment software and systems to businesses nationwide, RiskBase approached Bungalow Industries to rethink the presentation of data and results in their report documents. Not the most glamorous of fields, granted, but certainly of relevance to us (being property-minded) and an interesting opportunity nonetheless with great industry-wide potential.

    We began with Asbestos. RiskBase have devised a unique system for assessors to capture their survey data on tablet devices — such as the iPad — which syncs with their office database from which a report can be automatically compiled and prepared. Experts in user interface (UI) design themselves, their online polish wasn't reflected in their printed materials and they duly commissioned Bungalow to find a new way of reporting the information.

    We took the report to task, firstly having to understand the survey's scope and important legal and technical requirements so we could work out how to present the information in the best possible way. We wanted to give a cleaner, stronger format to the layout, including more visual signals for the key levels of hazard. We even worked hard to understand the algorithms used in the calculations so we could clearly show their customers how raw data translates into risk, hazard… and crucial action lists. Clarity, communication and comprehension were key to turning dry, word-processed documents into engaging, understandable reports.

    Riskbase documents

    RiskBase were delighted with our approach, the format and design we presented and were quick to set us off reformatting their reports for Fire Safety. We went back to basics again, understanding the complexities of the assessments and how to interpret them in order to present the results.

    Again, the layouts were met with approval — and not just by our client RiskBase… but also by the Fire Protection Association, the national regulatory body who will in fact be implementing our formatting into their reports. They requested some subtle customisation to work with their specific datasets, resulting in not just a delighted client but also a step change for risk reporting with Bungalow able to help raise the industry-standard bar.

    Headhunted by Headhunters

    Saturday, August 13, 2011

    Bungalow Industries’ design consultancy talents were recruited by two leading London firms to take their online presences to the next level in brand positioning and engagement.

    Perrett Laver logo

    Having previously worked with premier brand Perrett Laver on their corporate literature, we were called in again this time to redesign their website and reposition their brand, asserting the firm as a leader in executive search globally. Understanding their needs and requirements was vital and a full-on day of back-to-back meetings with the Directors and lead Consultants from each Practice Group was organised to provide a fuller insight into their operation and business goals.

    Fully briefed, we set about devising the new site architecture and design, providing each Practice Group with its own identity derived from the original brand mark — and blueprinting a new site within which the Consultants can come to the fore with their news, views and success stories.

    Perrett Laver - new website screens

    As part of our sweeping revision, we employed a module-based page template which is being implemented phase by phase as their blogging, library of media-bytes and catalogue of global appointments grows. All artwork files and a walk-through site were given to their long-standing developer, Mark Ingman at Valhalla Software who set about building the front end and bolting it onto a bespoke, user-friendly, Content Management System (CMS) for the Consultants to upload positions, track and manage applications, and keep their Practice Group news up to date.

    Perrett Laver - new website screens

    With Phase 1 in place, Perrett Laver are successfully presenting themselves to a wider audience and being commissioned to seek out new talent for positions at the highest levels in companies, institutions and organisations worldwide.

    Society logo

    After crafting the identity for Society in 2009, this progressive search firm came back to Bungalow Industries to commission us to redesign their website's homepage to bring it more up-to-date and inline with their growing client base, charitable activities and social media presence.

    Having not been involved in the original website design, we were eager and excited to be able to roll-out our identity work and vision to create a new dynamic, engaging and social media-savvy interface. Our proposed design was approved without amends, offering a much more customisable layout with hero banners, trailers to content within the site and greater potential for keeping Society's homepage as fresh and current as the team themselves.

    Perrett Laver - new website screens

    As with the Perrett Laver website, changes are being implemented in phases, many in place already and Society have been excitedly tweeting about their site’s relaunch to their growing following!


    Headhunted again, and hot on the heels of our work with Perrett Laver and Society, we were asked to create the identity and website design for a new global recruitment brand soon to enter the market. Keep your eyes on our blog - we'll keep you posted!

    Step Into The Starlit Domain Of Anton & Erin!

    Wednesday, June 08, 2011

    Household names, national treasures and dance icons, Anton & Erin are one of the most renowned ballroom dancing partnerships since Fred Astaire & Ginger Rogers. As high profile entertainers, the couple are never far from the media spotlight and Bungalow Industries were duly thrilled and honoured to be commissioned by this illustrious couple to give them a brand refresh and website makeover.

    Starting with a beautiful set of studio-based images from Greg King capturing the couple in some lyrical poses, we set to work compiling and editing text, images and video content to ensure the site was rich in fresh media and an authoritative archive of the old. Using Greg's photographs as large as possible to give the fans a real treat, combined with some subtle spotlighting, silvered logotype and starry backdrop, the concept for the site was born.

    Anton & Erin's new homepage

    Followed by an already extensive – and active – fanbase, the site had to provide greater functionality than our previous sites to date and so we integrated a messageboard coined the 'Speakeasy' as a forum for fans to engage with the site, each other, and Anton & Erin too. Complete with a blog, gallery, bookings & events pages, and a print-and-poster-stocked online shop it was developing into a showbiz site of apt style and class!

    Screens from Anton & Erin's new website

    We're particularly proud of the 'Strictly' section. From a splash page of its own introducing the couple in a 'presenterly' manner, you then get to enjoy their celebrity pairings, dances and videos from every series on dancecards portrayed in a cheekily 'Play Your Cards Right' format! No small feat of collation, but the interface certainly kept us amused throughout!

    Play Your Cards Right on Anton & Erin's new Strictly archive

    A pre-launch countdown and sign-up period amassed a mailing list of fans who received a lovely email invitation from Anton & Erin to visit the site when it went live on schedule, 1st June.

    Complimentary comments flooded in to the inaugural blog post – and over twitter too with both @theAntonDuBeke and @ErinBoag having over 15,000 followers apiece and receiving countless tweets of approval. The Speakeasy opened its doors to eager fans posting their thoughts and comments and starting dance topics of their own... and the hits haven't abated.

    We don't mind admitting that it's been particularly exciting to watch the site take on a life of its own!

    With 'Strictly' season soon upon us we have our fingers and toes crossed that Anton & Erin will once again appear as professional dancers – for their 9th series, no less – and that their new website will grow into a lively meeting place for current fans, and help them become fast friends with new followers.

    Keeeeeep Dancing!


    A Man For All Seasons

    Monday, December 13, 2010

    Ever keen to give back to his fans and push his brand and materials that step further, 'Strictly' professional dancer Ian Waite understands the value in maintaining a sharp, polished image. And as 2010 draws to a close, what better next step than a bespoke 2011 Calendar?! Not just a timely gift idea... but also a great marketing & PR opportunity: placing him in everyday line-of-sight of fans and media figures alike for the year ahead. With a vision from the outset of a Calendar that would be stylish, premium and very much on-brand, appealing to his broad demographic and showing versatility beyond his repute as a dancer, Ian commissioned Bungalow to present him as a 'Man For All Seasons'.

    Preview shots from Ian Waite's calendar

    The first step was to organise a new photoshoot and we were all in agreement that Leo at Snooty Fox Images was the natural choice, with his eye for location and visual narrative. We sketched out some initial ideas which Leo developed, refined, and proposed to set against the stunning backdrop of Moor Park, a beautiful stately home in Hertfordshire with opportunities aplenty for some great shots. David accompanied Ian as his stylist and behind-the-scenes photographer, and along with hairstylist Caterina Maiolini, makeup artist Carlo di Caterino, and Leo's assistant, Meriet, the team staged Ian in a storyboard of settings, outfits and scenarios.

    Behind the scenes photographs by David Weston from Ian Waite's 2011 Calendar shoot

    Much fun was had on the shoot - and we were incredibly lucky with the weather which enabled Leo to shoot some impromptu shots in the grounds of the property as well as using its magnificent interior. A beautiful classic Aston Martin was also sourced for the shoot, adding cinematographic panache and reflecting an era of suave sophistication to which Ian is perfectly tailored.

    Armed with the shots straight off camera, Ian came to the Bungalow to shortlist them down to a series of images that worked not only photographically, but that also gave good narrative to the calendar - capturing the character of the moment, each image a good fit to the month portrayed.

    Ian Waite shortlisting his calendar images at Bungalow Industries

    Bungalow then began work on the design: the size, shape, image placement and typography of the calendar - keenly maintaining the sharpness and style of his branding… then working this look into two formats: one sized to hang on the wall and one for the desk. We retouched and polished the images to get the best possible results at the required sizes, and as a final touch included some extra content on bonus pages: a Welcome & New Year message from Ian accompanying another super photo; a photo index with each image entitled to enhance the storytelling for the romantics among his fans; a montage of David's behind-the-scenes shots to share the experience of the shoot; a year-to-view page, and finally a smartly designed back cover with yet another cracking portrait.

    The back page also displays the WellChild logo: Ian is an active supporter of this charity and generously pledged to make a donation from the sale of each and every calendar.

    Artwork completed and approved by Ian, files were then sent to the printer to produce a set of final proofs. This underway, we set about marketing the Calendars to build buzz, excitement... and demand...

    Visuals of Ian Waite's calendars by Bungalow Industries

    Without having the final products in our hands to photograph, we created 3D digital renders instead. These were deployed across the internet in a number of ways: we prepared the listings on Ian's online shop for which we wrote the detailed descriptions & set the pricing; we then updated his home page with a large promotional graphic to inform every visitor to his site; we designed a HTML email and sent this out to all subscribers on his email list (carefully tracking its impact and responses), and then began plugging it on Twitter to Ian's 12,500+ followers. The influx of orders began immediately!

    With proofs signed-off, calendars were literally 'hot' off the press - those summer months in particular! And adding to their value and appeal, Ian signed the cover of each one before they were shrink-wrapped.

    Ian Waite signing his 2011 Calendars

    We coordinated the signing, print management and packaging of all the orders including arranging international shipping for his overseas sales, and were very grateful to Paul at Print Synergy for pulling out the stops ensuring we could ship the first batch in time for the 'Strictly Come Dancing' semi-final!

    Great feedback is already appearing on Twitter as excited fans' parcels are arriving, and those who've opened them (unable to wait until Christmas!) are already tweeting their favourite months directly to Ian. They're generating new sales as a result, too, so much so that demand will soon outstrip supply and another print run will be needed.

    We're thrilled with the result: a really stunning, premium product! Ian, too, is delighted, and he's already thinking about locations for shooting his 2012 Calendar! If you'd like to 'Make a date with Ian Waite', visit his online shop here - but be quick... supplies are 'Strictly' limited!